Daily Headlines, 9/17
GENERAL NEWS
Are EBay and Others the New New Media? Standard Definition Gets Foggy When E-Commerce Sites Start Selling Ad Space : http://adage.com/digital/article.php?article_id=120488 What makes media “media”? Increasingly, that question is getting harder to answer. The web, it turns out, is doing more than just transform media-business models — it’s blurring the definition of media in the first place. Papa John’s, who insists it is not a media company, runs ads for Gamefly, Six Flags and Sports Illustrated on its site. Does a media site create content with the goal of selling ads or subscriptions to pay for it? Or can we now define as a medium any site that aggregates an audience through other means — e-commerce or lead generation — then it turns around and sells to advertisers?
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Has smart money abandoned U.S. Web 2.0 companies? : http://venturebeat.com/2007/09/17/has-smart-money-abandoned-us-web-20-companies/ Venture capitalists invested about six percent more into Web 2.0 companies in the first half of 2007, but the increase was attributable to more deals in Europe and Israel. Notably, early investors in Web 2.0 slowed their pace. For example, Silicon Valley’s Benchmark Capital backed just three deals during the first half of the year, with only one in the Bay Area.******AOL Realigns Business, Unveils Global Integrated Advertising Platform : http://biz.yahoo.com/bw/070917/20070917005611.htmlThe New Entity, Platform A, Will Offer Advertisers Access to the Largest Internet-wide Display Advertising Network and Most Sophisticated Tools; Builds on Success of Advertising.com and Integrates TACODA, Third Screen Media, Lightningcast and ADTECH. AOL Corporate Headquarters to Relocate to World’s Advertising Capital, New York City AOL Portal, Toolbar and Search to Be Distributed Globally via Millions of HP PCs Sold
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Chernin calls for more risk-taking, Innovate or die says News Corp. chief : http://www.variety.com/article/VR1117971983.html?categoryid=19&cs=1News Corp. topper Peter Chernin has urged British TV chiefs to adopt innovative, risk-taking strategies and embrace new media — or risk extinction. Speaking at the Royal Television Society’s Cambridge Convention, Chernin, president and chief operating officer of News Corp., added that in such a complex market, creative, risk-taking strategies were more important than ever — and that it was high time the suits were regarded as creatives.
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Newspaper Crash: A Guide to Every Gory Detail : http://www.alleyinsider.com/2007/09/newspaper-cra-1.htmlWe’ve argued for some time that newspaper publishers like the New York Times (NYT), Tribune (TRB), and Gannett (GCI) are screwed. Not because of the costs of paper, printing, and distribution–these are covered by subscription fees and fat print ads–but because the revenue that can be generated from an online reader is a small fraction (currently far less than 10%) of the amount generated by a print subscriber. ******ADVERTISING NEWS
Advertising Placements by Industry and Top Sponsored Links, August 2007 : http://clickz.com/showPage.html?page=3627033The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen//NetRatings.
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Coremetrics Adds Lifecycle Behavioral Tracking : http://clickz.com/showPage.html?page=3627038
Coremetrics has upgraded its digital marketing suite with a new release, Coremetrics 2008, that adds improved tracking of consumer behaviors. Rather than provide historical insight in the form of an isolated purchase or other action, the software will now track an individual over time to provide a more complete picture of his or her intent. The company is calling the approach “contextual marketing.”
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The next big revenue generator : http://www.imediaconnection.com/content/16524.asp
You thought search was the biggest thing to hit online advertising? Just wait. Behavioral targeting will blow it out of the water. Online advertising continues to grow by leaps and bounds. Since 1997, online advertising has grown from a $301 million industry to a $30 billion industry. Graphical display ads were one of the first revenue engines on the web.
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Ad Spending Will Grow 3% in 2007 and 7% in 2008: New Myers Forecasts, Suggestions of Ad Recession Are Misguided : http://www.jackmyers.com/commentary/media-business-report/9805202.html Full details on Myers spending estimates and forecasts from 2006 to 2009 for 18 media categories and six marketing categories are available at www.jackmyers.com. Reports from TNS Media Intelligence and other forecasters suggesting the U.S. ad industry may be entering a recessionary period are grossly misleading because they focus exclusively on traditional media such as television, newspapers, radio and online and fail to pick up on the shift of marketers’ budgets to untracked categories such as cinema, mobile, videogame advertising, branded entertainment, satellite radio and custom publishing. ****** Risking the Internet Audience :
http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=67440
YOUTUBE AND FACEBOOK EACH TOOK steps recently to harvest the considerable advertising revenue opportunity on their sites. In YouTube’s case, it introduced video advertising overlays to video content, and in the case of Facebook, it announced plans to market user data.
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ACCOUNT ACTIVITY
Execs & Accounts Sept. 17, 2007 : http://clickz.com/showPage.html?page=3627040
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