Industry News, 9/13/07
GENERAL NEWS
How companies are marketing online: A McKinsey Global Survey : http://www.mckinseyquarterly.com/article_page.aspx?ar=2048&pagenum=1
A survey of marketers from around the world shows where online tools are most important, how they’re being used, and on which ones companies plan to spend more. Throughout the brief history of the Internet, expectations have run high for it to “change everything.”
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Yahoo’s Plan to Win the Local News Web War : http://www.602communications.com/Info/Articles/tabid/59/ctl/ArticleView/mid/378/articleId/470/Yahoos-Plan-to-Win-the-Local-News-Web-War.aspx
What’s the number one news on the web? New York Times? The Washington Post? CNN? It’s none of those. The number one source for news is Yahoo. Over the past few years, Yahoo has made a major push into local news. Go to its site, put in your zip code and up pops all the best local content compiled from a variety of local news sources. Yahoo doesn’t write the news. It collects it, packages it in a convenient interface, then links directly to each news source’s web page.
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CNN wins innovation award for digital news-gathering : http://www.lostremote.com/2007/09/12/cnn-wins-innovation-award-for-digital-newsgathering/
CNN has already received plenty of buzz over its newsgathering technology, and now it has won two International Broadcasting Conference innovation awards for its customized field kits that combine cameras, editing and satellite and internet into a laptop-based system. “This suite of new technologies enable journalists to employ immediate live and video FTP submissions, real-time content monitoring, editing and voice communication from anywhere in the field,” explains the CNN press release, which continues below…
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ADVERTISING NEWS
Marketers Seek a Banner-Blindness Cure : http://online.wsj.com/article_email/SB118229331091041179-lMyQjAxMDE3ODIyMDIyOTAzWj.html
Pity the poor banner ad. Cutting-edge just a few years ago, this pioneer of Web advertising is now scorned as hopelessly out-of-date, a neglected stepchild in an era of Web video, widgets, mash-ups and social networking. But Web sites don’t want to give up this key revenue source: Basic display ads still accounted for $3.4 billion in U.S. online ad spending in 2006, or 21% of the total U.S. online ad market, according to research firm eMarketer. So many marketers are furiously trying to jazz them up.
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TVB: Local TV Ad Revenues Down in Q2, Television Bureau of Advertising Worked with TNS Media Intelligence on Data : http://www.broadcastingcable.com/article/CA6477988.html?nid=3345
Without the Olympic Games and political campaigns to boost coffers, local broadcast ad revenue was down 6.6% for the second quarter, said the Television Bureau of Advertising (TVB), compared with the second quarter of last year. Network TV was down 0.2% in the quarter and syndicated TV down 4.7%, according to the TVB, which worked with TNS Media Intelligence on the figures.
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U.S. Viewers Watched an Average of 3 Hours of Online Video in July, Google Sites Capture 27 Percent Online Video Market Share : http://www.comscore.com/press/release.asp?press=1678
comScore (NASDAQ: SCOR), a leader in measuring the digital world, today released its comScore Video Metrix report for July 2007, revealing that nearly 75 percent of U.S. Internet users watched an average of three hours of online video during the month. Google Sites topped the July rankings with both the most unique video viewers and most videos viewed.
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Will The Ad Slowdown Reach The Web? : http://gigaom.com/2007/09/12/will-the-ad-slowdown-reach-the-web/
The housing boom hasn’t turned into a bust quite yet, but it is losing steam fast. In the meantime, the impact of the credit crunch is being felt in other areas of the U.S. economy, including advertising. A new report released today by TNS Media Intelligence shows that overall spending on advertising declined for the second quarter in a row.
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Search Rules Advertising As Media Diversifies : http://www.webpronews.com/insiderreports/2007/09/12/search-rules-advertising-as-media-diversifiesSearch and word-of-mouth are by far still the most effective means of advertising and driving website traffic, according to a new survey, but it may not be time to sing the dirge for print just yet. Deloitte’s 2007 State of the Media Democracy Survey revealed that 84 percent of all consumers visit a website after finding it through a search engine and 82 percent find websites via personal recommendation.
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ACCOUNT ACTIVITY
Royal Caribbean Goes Into Play, Arnold Is Incumbent on Cruise Line’s $80 Million Account : http://adage.com/accountaction/article.php?article_id=120422
Royal Caribbean International is putting its estimated $80 million-plus advertising account into review, the company said today. Royal Caribbean spent about $82 million on measured media in 2006. Longtime incumbent agency Arnold Worldwide and Havas sibling media agency MPG have been invited to participate.
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Campbell Mithun Wins Bank’s Ad Account, National City Spent $43 Million Last Year : http://adage.com/accountaction/article.php?article_id=120421
National City Bank has awarded its creative advertising account to Interpublic Group of Cos.’ Campbell Mithun, Minneapolis, following a review, according to people familiar with the matter. A spokeswoman for Cleveland-based National City, which spent $42.8 million in measured media last year, according to TNS Media Intelligence, declined to comment.
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MindShare Wins Movie-Studio Biz, Summit Entertainment Plans 10-12 Film Releases Annually : http://adage.com/accountaction/article.php?article_id=120413
Newly formed movie-production studio Summit Entertainment awarded its estimated $75 million media account to WPP’s MindShare following a multi-agency pitch. Summit was formed this spring. MindShare will handle media assignments for the studio’s U.S. theatrical and home-entertainment divisions.
